the owner ♡
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My name is Liliana Provencial, and I'm a beauty minimalist. I'm the type of person that sticks with their set of holy grail products and rarely strays from their favorites. I wanted Silkish Beauty to be a reflection of this philosophy. My launches are mindful, usually small, and spaced out; the biggest intention with this process is so that our Silkish babes aren't overwhelmed with too many new products. I also strive to only put out the best for my customers.
I started Silkish Beauty in 2019 after finding out that I have celiac's disease - an allergy to gluten. Gluten isn't just in food; it can be found in beauty care, shampoos and conditioners, and more. If something as nonfunctional as gluten can be in products we put directly onto our skin, what else could they be hiding? My mission is to create products with ingredients that are natural, easy to understand, and high quality.
July 2019
the beginning
I started out as Lovebug Cosmetiics in July of 2019, in a corner of my bedroom. With Dollar Tree plastic bowls, 5 lipgloss colors, and a vision, the journey began. The business generated 200+ sales & shipped to over half of the US & 6 additional countries. Fun fact: our current glossy lip glaze is one of our only products that has remained since going from Lovebug to Silkish.
November 2020
closing a chapter
Once COVID hit in early 2020, we took a huge dive in sales and engagement. Our progress as a business was halted. Subsequently, I broke off a long-term relationship right in the middle of the chaos. This inevitably caused the closure of Lovebug Cosmetiics at the end of the year. Little did I know that it would not be the end for long...
December 2021
starting anew
After meeting my now-husband in early 2021, he gave me the encouragement and support that I needed to give entrepreneurship another try. I successfully sold the remainder of my Lovebug inventory and rebranded to what you all now know as Silkish Beauty on December 10th, 2021.
present day
dreams come true...
As of January 2024 (since our 2021 grand opening), we have received over 300 online sales, participated as a vendor at over 50 local events, have sold over 2,500 units of product (online & at local markets), and have had our products housed in 5 local brick-and-mortar storefronts. I took a bit of time off from January - March to welcome my daughter into the world and have a self-appointed maternity leave, but now we're back better than ever!