the owner ♡
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hi babe! my name is Liliana Provencial, and I am a 25-year-old mom of 1 and military spouse. i was born and raised in Northwest Florida, now currently reside in Oklahoma, and I've been a business owner for over 5 years. crafting cosmetics and body care products by hand has been the core of my adulthood and is truly my passion. I love being able to create a product that not only addresses something that's missing in your skincare / beauty routine, but that also helps you feed beautiful and confident just the way you are.
I started crafting cosmetics for 2 reasons: 1. ingredient mindfulness and product minimalism. in 2018, I was diagnosed with celiac's disease - an allergy to gluten; through my diagnosis and adjusting to a completely new lifestyle, I learned that gluten isn't something I would only need to look out for in my diet, but also in my personal care, such as shampoos and body washes. if something like gluten, an easily replaceable and negligible ingredient, could be in our body and hair care, what else could be?
with this in mind, I set out to create a brand that practices ingredient awareness and ethical sourcing - no more gimmicks, fluff, or compromises necessary. I also wanted my brand to be different than other beauty brands that promote overconsumption through constant and densely-packed producgt launches. I have intentionally planned my product launches to be small-batch, spaced out, and a beautiful blend of seasonal and permanent inventory.
July 2019
the beginning
I started out as Lovebug Cosmetiics in July of 2019, in a corner of my bedroom. with Dollar Tree plastic bowls, 5 lipgloss colors, and a vision, the journey began. the business generated 200+ sales & shipped to over half of the US & 6 additional countries. fun fact: our current glossy lip glaze is one of our only products that has remained unchanged since going from Lovebug to Silkish.
November 2020
closing a chapter
once COVID hit in early 2020, we took a huge dive in sales and engagement. our progress as a business was halted. subsequently, I broke off a long-term relationship right in the middle of the chaos. this inevitably caused the closure of Lovebug Cosmetiics at the end of the year. little did I know that it would not be the end for long...
December 2021
starting anew
after meeting my now-husband in early 2021, he gave me the encouragement and support that I needed to give entrepreneurship another try. I successfully sold the remainder of my Lovebug inventory and rebranded to what you all now know as Silkish Beauty on December 10th, 2021.
September 2023
relocation
in September 2023, we packed our bags and moved from Florida to Oklahoma. at the time, I was 25 weeks pregnant, but optimistic about starting my business over in a new community!
present day
dreams come true...
as of our 3-year anniversary in December 2024, we have shipped to almost every state in the US (including Puerto Rico), and 5 international countries. we've also received 400+ website sales, 500+ local vendor sales, and 15+ wholesale and consignment / brick-and-mortar collaborations.